Social Media Manager • Ads Manager • Storytelling

I’m a social media and ads manager in New York City. I’m a storyteller at the intersection of sports, art, and culture. I design thoughtful strategies with strong visual direction that build community, clarify brand narratives, and support long-term growth.

Renata Müggenburg

Services

Social Media Manager

Full management of brand’s social media presence, from strategic planning to execution. A monthly content calendar is developed based on goals and selected organic posting cadence, increasing engagement, building community, and maintaining a consistent brand voice. Monthly analytics and results reports.

Ads Manager

Planning, launching, and optimizing paid social media campaigns across selected social media platforms. Campaigns are designed based on brand’s goal, such as awareness, traffic, engagement, and conversion goals, with performance-driven adjustments and ongoing reporting.

Courses & Coaching

Designed for brands and individuals who prefer to manage their own accounts, this offering includes foundational social media courses and/or monthly diagnostics. Including the use of selected social media platform tools, and actionable recommendations to improve strategy and results over time.

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Recent Stories

“Reclaiming A Seat at Courtside to Close the WNBA Pay Gap”

By being realistic and avoiding daydreaming, how can the WNBA close the gap in equal pay, and who are the key players?

“All Hands In: Collective Power in Women’s Sport”

This era of women’s sports isn’t defined by stars alone. It’s defined by sisterhood.

“Kehinde Wiley: Beyond Portraits”

“Of course you discovered me, it’s about time”, is a typical phrase often heard from models randomly selected by the contemporary artist Kehinde Wiley in the streets of New York.

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About

A social media and ads manager with a love for art and a passion for sports, focused on elevating women’s sports through culture-driven strategy and storytelling.

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